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The mass customisation prototype system I produced was giving customers the ability to design their own bodyboard. This includes the basic template, dimensions, board specifications, design and the ability to personalize their board. For this assignment I’ve concentrated on the personalizing section of my prototype system, in particular the ability for customers to design their own graphic for their slick.
So once the customer has completed the first four sections of designing their board they will be given the option to “personalize” their board. This includes placing a phrase of their choice in the font of their choice on either the top or the slick of their board, and designing their own graphic for the slick. The ability for customers to design their own graphic for the slick of their board is what I have concentrated on for this assignment.
In this section, customers will be given a variety of images which are base designs for their slick.

Then, the customer simply clicks on the design they like most and using context free and a grammar randomizer a selection of images will be produced similar to their initial design choice (if I was to produce this mass customization prototype properly I would ideally have a lot more base designs for them to select from but it takes time to produce these design grammars so this is more just a glimpse of what could be).

Then the customer can click into 1 or several of these images that they like and it will produce more images similar to the images they have just chosen (this would be the same as what we did in class when we were using the grammar randomiser). The customer would continue this process until they eventually find a design they are happy with.
Once the customer has chosen their design, they then place it onto their board.

Here they are given the option to scale it and rotate it (by giving customers this option they are able to produce much more unique designs, and this along with the additional text of their name or any phrase they want is where the true personalisation comes in). Once they are happy with their adjustments their graphic is complete. Here are some examples of the finished products.

When it comes to producing more of these design grammars in the future, there are only so many images that have been previously designed on the context free website (I’ll state here that although altering each and every code I sampled from the context free website, many of the codes from the individual images are still very similar, sometimes producing totally different images and sometimes producing almost exactly the same images. To properly convey my design idea I gathered these images and mashed them together to form what I believe to be quite cool designs. The codes I formed to produce my mash-up images were designed using several of these individual codes from the context free website. However, to properly get my design idea and desired aesthetics across in the time we were given I believe this option was necessary. Any of the individual images you see in my designs can be referenced to the context free website http://www.contextfreeart.org/). Because of the limitations to the amount of these images available, the use of image and/or font converters to convert the content to CFDG rules gives endless options to this style of design as the range of source material would be endless. Some people have already produced these converters and will most likely continue to produce better versions of these in the not too distant future. These can be sampled from the context free website for anyone to use. Here are the links…
Font Converter: http://www.contextfreeart.org/phpbb/viewtopic.php?t=418
Image Converter: http://www.contextfreeart.org/phpbb/viewtopic.php?p=1839&sid=34386fa1d5f4fa78561883ce4808c392
To check out my design grammars follow the link below. Once you’re within each design grammar push render several times and imagine that they’re all the different designs the customer would get to choose from. Or to better see this, download the grammar randomizer from Rob Saunders website http://web.arch.usyd.edu.au/~rob/teaching/2008/DECO2013/
307166775_DECO2013.zip
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